Toronto, Canada · Founded 2022

Two Brothers,
One Sakred Fire

A friendship born in an online game. A passion for flavour. A dream to change the way Toronto eats. This is how Sakred Fire began.

How It Started

From a Video Game to a Real Business

During the 2022 pandemic, two strangers met online while playing Call of Duty: Mobile. Gaming was an escape from daily stress, and the multiplayer mode gave both of us a chance to connect with people from around the world. We turned on our microphones in a match, hoping to make new friends — and found something far greater.

Within weeks of teaming up regularly, our connection deepened beyond the game. We started talking daily — sharing life stories, family backgrounds, dreams, and goals. The game became secondary. What grew was a true brotherhood. From the very start, we saw each other not just as friends but as brothers who could rely on one another.

During one of our many conversations, the idea of Sakred Fire was shared — a passion project that had been growing week by week. Intrigued and inspired by our shared drive for growth, we decided to turn this hobby into something bigger. Together, we formed a partnership and launched what we now proudly call Sakred Fire.

Our journey is rooted in trust, shared vision, and the bond that began in a random online game — a testament to the unexpected ways life can bring people together.

🎮

A Brotherhood Built Online, A Business Built in Toronto

What started as two strangers in a Call of Duty lobby became one of Toronto's most authentic artisan food stories. Proof that real connections can happen anywhere — and lead to something truly special.

Since 2022
Our Journey

The Sakred Fire Timeline

🎮
2022 — The Beginning
Two Strangers Meet Online

During the pandemic, two people meet in a Call of Duty: Mobile match and strike up a friendship that quickly becomes a brotherhood. Dreams of building something real together start to take shape.

🌶️
2022 — The Spark
The Hot Sauce Idea is Born

A passion for hot sauce and cooking is shared. After months of experimenting with peppers, fruits, and spice levels, a unique formula emerges — one that delivers flavour over fire. The concept of Sakred Fire takes shape.

🫙
2022 — The Recipe
Refined Through Community Tasting

Hundreds of tastings with friends, family, and colleagues. Feedback is gathered. The recipe is perfected. The result: a mild-medium hot sauce that anyone from age 12 to 60 can love — featuring mango, Canadian maple syrup, and a proprietary spice blend.

🔬
2023 — Credibility
Lab Tested & Certified

Sakred Fire's flagship mango pepper sauce — The Queens Quay — is submitted to SGS Canada for full nutritional lab testing and certification. A major milestone that opens the door to pop-up sales, retail conversations, and public confidence.

🌆
2024–2025 — Taking to the Streets
Pop-Ups Across Toronto

Sakred Fire hits Toronto sidewalks, parks, and events. Labour Day weekend near the CNE sees 40 bottles sold in 2 days. A Pi Co. pizza retail placement follows. The community embraces the sauce — and the story behind it.

🚀
2026 & Beyond
Scaling the Sakred Fire Family

Five crowd-tested flavors. A new website. A growing email list. Toronto food influencer partnerships launching. High Park (Raspberry) and The Hawaiian (Pineapple) lab certifications on the horizon. The fire is just getting started.

The Founders

The People Behind the Fire

MP
Mihir Parmar
Founder & Head of Production

The visionary behind Sakred Fire's recipes and flavour philosophy. A lifelong food lover inspired by the selflessness of his grandmothers, who dedicated their lives to feeding and nurturing others. Every batch is made by hand with the same love and care they showed the world.

Recipe Creator Production Lead Pop-Up Sales Toronto-based
RD
Robert Dodson
Co-Founder & Business Partner

Met through a shared love of gaming during the 2022 pandemic, Robert quickly became more than a teammate — he became a brother and business partner. His drive, loyalty, and shared belief in the Sakred Fire vision helped transform a home kitchen passion into a real business.

Co-Founder Business Strategy Brand Vision Community Builder
What We Stand For

The Values Behind Every Bottle

🌿
All Natural, Always

No artificial preservatives, no shortcuts. Every ingredient in Sakred Fire is natural and purposefully chosen for flavour and wellness.

❤️
Made With Love

Inspired by grandmothers who gave everything to feed others. Every bottle carries that spirit of generosity and care.

🏙️
Proudly Toronto

Made in Toronto, named after Toronto neighbourhoods, sold at Toronto markets. This city is part of our identity.

🤝
Brotherhood & Trust

Built on a friendship forged in an unexpected place. We believe the best businesses are built on real relationships.

🧪
Certified & Transparent

Lab-tested through SGS Canada. Full nutritional transparency. We take food safety as seriously as we take flavour.

🌶️
Flavour First

Heat that disappears in seconds, leaving only a memorable fruity sweetness. We never let heat overpower the flavour you deserve.

Join the Family

Taste the Story in Every Drop

Now that you know the story — experience the sauce. Order your bottle of The Queens Quay today and taste what brotherhood, passion, and 2 years of perfecting flavour feels like.

Order on Instagram — $10 See Our Benefits